Services offered: personal branding, strategic communication, PR
In just 3 months of collaboration, Adriana Istrate became the first Romanian woman to win a marathon in Antarctica, after we raised over 15.000 euros, the money needed to fulfil her dream of running in the frozen land.
Thanks to a dedicated team and a clear goal she had in mind before setting off, we managed to get over 60 free media appearances together, which made her story known and appreciated.
We met Adriana at an event where she wowed us with her life story. She told us that although she has only recently taken up running, she wants to conquer all continents by the end of the year, taking part in marathons and ultramarathons. In Romania, she had already won several medals, each time running for a good cause.
We immediately saw huge potential and room for growth, so we offered to help her take the first step in her dream – to conquer Antarctica on behalf of children with cancer. To become a voice that urges others to live healthily and help others.
We built our communications strategy around his incredible story:
At 29, Adriana was a workaholic with no social life. She struggled with long periods of depression, and her health was deteriorating more and more every day. All this until the day she met Andrei Rosu, Ironman, at an event organized by the very bank where she worked day and night. There, suddenly inspired and eager to implement the same major change in her life, she thought of reconstructing Andrei’s experience, but in a female version.
The beginning was rough and painful, running around the stadium at 5 am, but it rekindled her hunger for life. Within a few months, she had entered her first-ever competition – a 21-kilometer trans-marathon, from which she left with a medal. Many more followed. All in the name of a humanitarian cause with which she empathized strongly – children with cancer, cared for by the hospice.
Motivated by the results and her newfound spirit, Adriana set herself an extremely ambitious goal – the Antarctic race. But to get there, she needed more than €15,000.
Although she worked in a corporation and earned good money, without help she could not prove to everyone, including herself, that she could do it. So we concluded that, together, she has the best chance of being supported if she gets her name in the press.
Thus, in just 3 days, we managed to raise together over 2.700 lei.
But, there was still a long way to go before her big dream was achieved. Especially as Antarctica was only the first stop of a huge project: 777 – 7 marathons and 7 ultramarathons on 7 continents.
So we spoke to journalists about how Adriana is preparing for the race and what her goal is, quickly earning her the nickname “corporate hopeful”.
The campaign we started for the fundraiser was called “Be the change you want around you”, and it didn’t take long for the reactions and results to come in:
By the way, we presented, from different angles, the story of the one who was to become the winner of the “willpower marathon”, we showed everyone that:
Our actions raised the money needed to go to Antarctica. Following the promotion, the bosses of the company Adriana work for decided to support her financially in the 777 projects. In just 3 months, Adriana has raised over 15,000 euros (money needed for her entry, plane tickets, special costume, and accommodation). And, with bated breath, we watched Adriana’s progress in the frozen land from thousands of miles away.
The daytime temperatures of -35 degrees, the wind that makes it hard to see anything ahead, and the 128 kilometres covered would scare anyone. Many of the competitors even quit during the race. Adriana proved, however, that only her mind can set a limit. She became the first Romanian woman to win a marathon in the frozen land.
Adriana has already taken part in marathons and ultramarathons in South America, Europe, and South Africa in recent months and has always come back as a winner.
We are convinced that she will soon enter the Book of Records because she knows no limits in the way of hope. We invite you to follow her and support her cause by becoming the change you want to see in the world.
And your business can have an equally impressive rise if you know how and what to communicate. We’re here to guide you and give you the expertise you need for guaranteed growth.
Contact us for more information.
