WeAreHalf Campaign – Winner at Davos Digital Awards 2024
Services Offered: Strategic communication, PR, event organization
In a world where the gender gap remains a major challenge, the #WeAreHalf campaign, launched by the Association for Solidarity and Equality in partnership with Tudor Communications, has turned a statistic into a national movement. Through an innovative combination of visual exhibitions, community events, and awareness actions, we have demonstrated that when women thrive, society as a whole benefits.
This innovative approach earned us the award for “Best ESG Digital Campaign” at the Davos Digital Awards 2024, an international recognition of our impact.
The reality behind the campaign
Although Romania has one of the lowest gender pay gaps in Europe (4.5%), women remain underrepresented in the economy and leadership roles. The foundation of our campaign was built on the following statistics:
#WeAreHalf aimed to change these realities through a campaign focused on awareness and concrete action.
We created a unique support ecosystem for women, based on three strategic pillars:
In 2024, the #WeAreHalf campaign was named the winner at the Davos Digital Awards in the Best ESG Digital Campaign category. This award confirms the impact and innovation of our work in promoting gender equality.
💬 “This victory is not just about us; it is about all the women in Romania who deserve more. We will continue to fight for change!” – Mihaela Tudor, Founder of Tudor Communications and the Association for Solidarity and Equality.
Expanding the National caravan – We will reach more cities across Romania, organizing events, exhibitions, and mentorship sessions for women looking to build a better future.
Internationalizing the campaign – We are working on adapting the #WeAreHalf model to extend beyond Romania’s borders, inspiring and connecting women worldwide.
Launching a digital platform – We are preparing an interactive mentorship and networking platform where women can access essential career development resources, success stories, funding opportunities, and training programs.
Strengthening the #WeAreHalf ecosystem – We will continue forming strategic partnerships with public institutions, private companies, NGOs, and opinion leaders who support gender equality and women’s economic development.
Increasing media visibility & presence at global events – We will bring the #WeAreHalf message to key discussion spaces, from global conferences to top media outlets, raising awareness and attracting more support initiatives.
Growing the online community – We will continue developing a digital space where women can find inspiration, learn from each other, and receive support for their projects.
